Simple Steps for Starting Your Business: Marketing Execution (Part 3 of 5)

The third seminar provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan seminar covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.